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How To Build a Successful Mobile App Startup Plan? Guide For You

It’s one thing to have a mobile app idea. But having an idea is just the beginning of a mobile app development startup. The next step is putting your plan into action, and that’s where business planning comes in. A mobile app startup requires more than just creative thinking. You need to be able to execute your plan by getting all the right elements in place. Ultimately, you can bring your mobile app idea to fruition. You’re probably wondering how long it takes to launch a mobile app? Well, this depends on what kind of mobile app you want to build and who will be doing the work for you.

As in MMC GBL, we map out our development process in a very streamlined way. First, we discuss our clients’ projects, provide suggestions based on market analysis, propose the MVP & prototype, and the development process is going on. Our experienced and professional consultants help the startup owner. No matter which industry they belong to. As we are the leading mobile app development company in Austin TX, USA, most of the clients are satisfied with the whole process of custom mobile app development. To meet client expectations is the main goal we work for.

We’ll go into more detail about that shortly, but for now, know that there are lots of factors involved in launching a mobile app. Mobile app development, mobile app design, mobile app marketing, mobile app testing, mobile app maintenance are only a few of the many areas that need to be considered.

What Essential Do You Need For Mobile App Development Startup

So let’s go over some of the important steps involved in making sure you have an efficient mobile app startup process. This will help you choose your mobile apps development company more confidently. Ultimately what you want is for them to take care of everything efficiently while reducing costs and ensuring quality workmanship. That might sound like it’s too good to be true. But it all comes down to how well you do your research before hiring a mobile apps developer . So, here are some factors that can help get you started on finding the right partner for your mobile start-up.

Experienced Resource

Experience, expertise, and mobile apps developers are the three most important factors to look for when hiring mobile app developers or mobile apps design agencies. It is because if you don’t have experience in this business then your mobile app startup will fail.
No one should underestimate the mobile app development process — it’s not something you can take lightly. It takes an experienced team of mobile apps developers with proven track records to make sure everything runs seamlessly from start to finish. 

These experts know what works and what doesn’t work. Be sure to hire someone who knows mobile apps inside out instead of wasting time reinventing the wheel. Who wants that hassle? Not you! Plus, they’ll be able to provide assistance where needed. That means you won’t be left in the dark when it comes to mobile apps.

Mobile App Marketing Strategies

The next important factor in mobile app design and mobile app marketing as this is where your business idea will come to life. So, make sure you choose a mobile apps company that can provide both mobile app design and mobile app marketing services.

The good news is they don’t have to be separate entities because some mobile apps companies provide both mobile app design and mobile app marketing so there’s no need for two different companies involved with one another. Instead, just select one mobile apps company that can do it all instead of hiring two separate agencies which mean more convenience for you and your startup. This way you’re able to keep things consistent from start to finish which means mobile app success for you!

Mobile app development methodology

The mobile apps company you choose should have a mobile app development methodology that’s tried and tested because mobile apps development has evolved into a more streamlined process over the years which means mobile apps companies need to follow suit to maintain their edge in this competitive industry. 

What they’re doing now might work for them but it doesn’t necessarily mean it’ll work for you. Find a mobile apps company with an efficient mobile app startup process that can provide a mobile app solution that works especially for your needs. If they don’t, look elsewhere! There are plenty of mobile apps companies out there who do things differently. Make sure the one you choose is willing to adapt their current mobile app development methodology. So, they can provide mobile app solutions that are suitable for your business.

Market Competitive Pricing Structure

Price is another factor that anyone considers when searching for mobile apps companies. As mobile apps development isn’t cheap in the least bit which means no one wants to waste money by hiring an unqualified mobile apps company that might charge too much for their services. A mobile apps company with no experience in this business won’t give you the results you’re looking for. So be sure to hire mobile app experts on board who know what they’re doing and have a track record of success so you can achieve mobile app success as well. The good news is there’s no shortage of mobile apps companies out there willing to work with your prospects and their budget. So, be the mobile app company that people choose has a price that’s right for them.

Start Your Mobile App Company

Finally, mobile app startup companies should have an ironclad mobile apps agreement in place before they begin working on anything. It means there needs to be a mutual understanding when it comes to mobile apps development or mobile app design services between both parties. 

This agreement ensures there won’t be any misunderstandings when it comes to mobile app deliverables and timelines. So either way, you can rest easy knowing everything will go according to plan with no issues insight. If the mobile apps company doesn’t have one in place, look elsewhere! You don’t want legal disputes down the line so ensure they have a mobile apps agreement ready to go before you even begin mobile app development.

Process To Follow For Mobile App Startup

Every mobile app developer dreams of launching a popular mobile app that will be downloaded by millions of users. What does it take to build a mobile app startup?

#1 – Make a business plan for a mobile app startup

A business plan is essential in any entrepreneurial venture. It is your roadmap that tells your investors, employees, and management team how you intend to achieve success with your mobile app project. A mobile app startup plan should be as detailed as possible. So, those reading it can visualize the process of building and running your mobile app startup.

#2 – Executive Summary

The first section of your mobile app business plan should be an executive summary. It serves as an introduction to everyone looking at the rest of your mobile-app plan, including employees, investors, and management. The mobile app executive summary should outline the mobile app startup analysis, what your mobile-app project is all about and how it will be executed. It will also state your mobile-app startup goals and mobile-app funding requirements.

#3 – Problem Identification

Although you believe that mobile apps are an excellent entrepreneurial opportunity, you need to make sure that mobile apps are still in demand before developing one. You can gauge this by conducting extensive market research on mobile apps. Conducting thorough mobile app competitor studies, surveying users asking for their feedback. Also, interviewing entrepreneurs who have built successful mobile apps before. Asking industry experts will give you valuable insight into whether or not there is a market for your mobile-app product idea.

#4 – List down potential mobile app solutions

Now that you have identified a problem, you need to list down mobile app ideas on how to solve it. The mobile-app startup ideas should come from your thorough mobile app competitor analysis and mobile-app research where you identify the following: what your competitors are doing right and wrong, who their mobile-app users are, their mobile-app budgets, and mobile-app features. Conduct brainstorming sessions with your team or ask a group of people for their input as well. You might come up with a lot of mobile apps startup ideas but only one will be chosen that best suits your business plan.

#5 – Unique selling point

The next step is to determine your mobile-apps unique selling point. In other words, what will your mobile-app product do differently from the competition to set it apart from them? The mobile app feature should add value to your mobile app users and offer solutions that are not yet available in the market today.

Strategic Objectives of the mobile app startup

After determining your mobile app business plan’s unique selling point, you need to determine how you intend to achieve success in a mobile-app startup by outlining specific goals for yourself and your team down the road. You can accomplish this by making a list of strategic objectives. Once you have all these outlined, make sure that they are SMART (specific, measurable, attainable, realistic, and time-bound). You need mobile-app users to see mobile app success. It means knowing mobile app milestones and mobile-app deadlines you plan to meet.

The mobile app company profile

The mobile app business plan should include a mobile app startup overview. This mobile-app section includes the mobile app’s name, description of the mobile-app product, features as well as information on your target market demographic.

Market research for a mobile

Before you launch an idea into the mobile-apps marketplace, it is essential that you have conducted thorough market research. It should be based on your targeted mobile-apps customer base. Knowing who your customers are and how they will use your mobile apps is very important. With this, you can successfully develop mobile-app mobile apps mobile-app features for them. Conduct mobile-app customer surveys, mobile-app interviews, and mobile app industry studies to determine mobile app success.

Competitor analysis

Now that you have your mobile app business plan prepared, the next step is to conduct a competitor analysis on mobile apps already available in the market as well as those that are yet to be launched. This should not take away from your focus on building a successful mobile app startup. But it will definitely help you build strong mobile apps mobile-app product roadmap. Conducting an extensive mobile app competitor analysis will also give you an idea of how much funding is required for a successful launch. So, you can prepare your financial statements accordingly.

Build a mobile app prototype

Since a mobile-app idea is a digital product, it is essential that you create a mobile app prototype. To prevent any delays during the mobile -app development process, make sure that your team has an idea of what the final product should look like. Also, how it will function before they begin coding.

Gather mobile app user requirements

After building the mobile app prototype, gather feedback from your target market through surveys. Also, conduct interviews to determine any changes that need to be made to the mobile-apps features and functionality of the product. This will help you avoid running unnecessary tests once you have launched your product and waste mobile apps development time and financial resources.

Cost Estimation Of Mobile App Development

The mobile app market is growing fast. Some research reports claim mobile app revenue will grow up to $77 billion in 2020. Mobile apps are needed for startup companies that want to keep up with the mobile-first approach of millennials. It takes mobile devices wherever they go. A successful mobile app needs a solid business plan before it can be developed successfully.

There are five major elements of mobile app development cost:

1) Planning – 20%

2) Designing – 30%

3) iOS/Android programming – 25% each

4) Marketing (including subscription service promotion and user acquisition campaigns on Google Play Android store, iOS App Store, social media channels, email newsletter campaigns, etc.) – 15%

5) After-sales support (bug fixes, customer feedback handling, and technical support services) – 10%

The mobile app development process can take up to 6-12 months. It depends on the number of mobile platforms you are targeting. A mobile app business plan should include cost estimates for developing apps across multiple mobile platforms your startup software company will be using including iOS, Android, Blackberry OS, or Windows Mobile. Startups need to design mobile apps to target more users and reach the millennial population.


So there you have it, a comprehensive business plan template to help get your new app off the ground. While every business and app is different, following this outline should give you a good foundation on which to build. Remember to do your research, focus on your unique selling point, and make sure your finances are in order before launch. With a well-crafted business plan like this in hand, you’re ready to take on the App Store! Have you started developing your app yet? If so, what stage of development are you at? Don’t hesitate to reach out if you need any consultation!

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